An IOL-themed Game Show That’s Truly “Out of Sight”
We helped RxSight celebrate the launch of the Light Adjustable Lens+ with a groovy 70s-inspired networking event: The Love It & Lock It Game.
Vance Thompson Vision saw an opportunity to enhance their patients’ well-being beyond restoring vision. Recognizing a demand for medical-grade spa treatments in Sioux Falls, they launched Kalon Medical Spa. To ensure its success, Kalon required a distinct identity that resonated with both its holistic philosophy and its connection to Vance Thompson Vision’s trusted reputation.
Kalon Medical Spa bridges the gap between medical precision and aesthetic rejuvenation, creating a serene space where clients can embrace their inner and outer beauty.
As leaders in vision care, Vance Thompson Vision identified a gap in their services: patients often sought treatments to enhance their confidence and well-being beyond their vision needs. Kalon Medical Spa was born from this insight, combining holistic beauty services with the medical expertise patients already trusted.
To bring Kalon Medical Spa to life, the business needed a brand identity that aligned with the professionalism of Vance Thompson Vision while embracing a calm, inviting spa aesthetic. They partnered with us to craft a distinctive identity, launch a comprehensive website, and create a robust social media presence.
Kalon focuses on the idea of balance—inner and outer beauty working together. The brand also reflects a distinctly medical edge to assure its clients of the spa’s high standards.
Kalon came to us with a clear name that evoked the beauty of completeness—inner and outer harmony. The Mend Join Make team expanded on this vision with a comprehensive brand identity:
Symbolizing two halves forming a whole, the logo reflects balance. Its clean, medical-inspired form connects Kalon to Vance Thompson Vision while feeling approachable and calming.
Using Helvetica for consistency with Vance Thompson Vision, we incorporated a serif and script font to bring warmth and accessibility.
Borrowed from the Vance Thompson Vision spectrum but desaturated for a softer, spa-like aesthetic inspired by nature.
Dots in collage-style graphics symbolize lasers, while hand-drawn icons inject a human touch to balance medical precision with warmth.
Kalon’s clientele includes individuals who prioritize self-care and holistic well-being, predominantly women. Our strategy emphasized:
Highlighting ties to Vance Thompson Vision to attract a sophisticated, health-conscious demographic.
Real patients and providers were featured to build trust and relatability.
Kalon’s website was designed to embody the spa’s calming ethos while remaining functional and user-friendly.
The site features soft, natural photography of real patients and providers to ensure authenticity.
From the airy layout to the intuitive navigation, the website delivers an upscale yet inviting feel.
As Kalon’s services have expanded, we regularly update the site to reflect new offerings, shifting from growth-focused messaging to fostering client retention.
Our partnership with Kalon extends far beyond the initial deliverables. We continue to drive their growth with:
Ongoing content curation, audience engagement, and follower growth across platforms.
Consistently high-performing email newsletters, driving appointment bookings and service awareness.
Procedure cards, brochures, and other client-facing materials designed to educate and delight.
Regular updates to keep the site fresh and aligned with evolving services and client needs.
We helped RxSight celebrate the launch of the Light Adjustable Lens+ with a groovy 70s-inspired networking event: The Love It & Lock It Game.
MJM helped Vance Thompson Vision unite potential vision correction candidates by speaking to their individuality through a custom vision campaign.
Peer-to-Peer Academy unites experts in ophthalmology and optometry through unplugged conversations rooted in real-world experience.
Since 2016, MJM has been helping Make-A-Wish South Dakota & Montana share the impact of their work with a newsletter magazine.
