Make-A-Wish South Dakota & Montana

40 Years of Granting Wishes

Since 2016, MJM has been helping Make-A-Wish South Dakota & Montana share the impact of their work by crafting a newsletter magazine to document the year’s wishes and boost year-end support.

  • Print design
  • Print magazine for direct mail

The Journey

Make-A-Wish South Dakota & Montana grants wishes for children with critical illnesses. They send supporters a year-end newsletter magazine to share their impact and drive year-end giving. We’re proud to be a long-term partner for such an impactful organization. Our first newsletter for Make-a-Wish was created in 2016! Each wish is documented and shared. The 2024 newsletter included 103 wishes granted for wish kids within the past fiscal year, along with spotlights on volunteers and fundraising events.

Mend

The Work

With 103 wishes granted in 2024, there was a lot of information to share! We worked closely with the Make-A-Wish team, streamlining the file-sharing process to make it easy for staff to supply images and copy. The layout is flexible, creating balance between wishes with photos and those with pull quotes. This year’s edition was extra special, as Make-A-Wish South Dakota & Montana celebrated 40 years of granting wishes. 

Join

The Deliverables

The final 38-page print piece is joyful and inviting, incorporating Make-A-Wish’s color palette and star iconography. It was sent to supporters via direct mail, brightening their mailboxes and reminding them of the impact their gift has on the lives of wish kids.

Make

More To See