An IOL-themed Game Show That’s Truly “Out of Sight”
We helped RxSight celebrate the launch of the Light Adjustable Lens+ with a groovy 70s-inspired networking event: The Love It & Lock It Game.
Glaukos is a medical technology and pharmaceutical company dedicated to creating novel therapies for the ophthalmic industry. Their revolutionary iDose® TR implant is a first-of-its kind pharmaceutical treatment that delivers long-term relief for intraocular eye pressure (IOP). With this innovation, Glaukos is a leading voice in a new wave of interventional glaucoma (IG) treatment.
When it comes to adopting interventional treatments, optimization and reimbursement can present big hurdles for practices. To ease these concerns, MJM partnered with Glaukos to develop IG educational materials to assist practices with integration and give them tools to empower their patients.
We developed an informative deck for MDs to help educate ODs on iDose TR. In the deck are details about IG, a breakdown of iDose TR, case studies demonstrating its success, tips for discussing the treatment with patients, and best practices for building a strong MD/OD collaborative care model.
To help practices with IG optimization and reimbursement, Glaukos assembled a group of highly experienced professionals for their Glaukos Practice Integration (GPi) team. These specialists—dubbed liaisons—all possess extensive backgrounds in practice administration. Their goal is to provide appropriate tools and resources to practices that have identified opportunities in their workflow to enhance patient access to Glaukos products.
To help reach practices about the GPi team, MJM developed custom GPi handouts, designed for practices located in each liaison’s respective region. We built a template of the handout, each containing an overall description of the team and its services, along with space for a personalized write-up of each liaison—developed based on interviews scheduled and conducted by us.
MJM developed patient-focused brochures for specific practices that offer interventional glaucoma treatments. The Shafer Vision Institute wanted a general handout that gave patients more information on their practice and their glaucoma services. In addition, they wanted a second brochure for patients that might be good candidates for interventional glaucoma treatments.
MJM developed two brochures: one containing general information about the Shafer Vision Institute and their glaucoma treatments, and a second one containing similar information with more details about the IG approach.
We helped RxSight celebrate the launch of the Light Adjustable Lens+ with a groovy 70s-inspired networking event: The Love It & Lock It Game.
MJM developed assets for RxSight to inform and empower patients at different steps of their Light Adjustable Lens journey.
Kalon Medical Spa bridges the gap between medical precision and aesthetic rejuvenation, creating a serene space where clients can embrace their inner and outer beauty.
MJM helped the interventional glaucoma treatment technology company, ELIOS Vision, soar with branding that appeals to international markets.
