Doctor-led Academy Connects Thousands of Industry Pros with Their Peers
Peer-to-Peer Academy unites experts in ophthalmology and optometry through unplugged conversations rooted in real-world experience.
MJM helped RxSight® celebrates the launch of the Light Adjustable Lens+™ (LAL+®) with a groovy 70s-inspired networking event: The Love It & Lock It Game.
RxSight is the medical technology company that has commercialized the Light Adjustable Lens™ (LAL®). This one-of-a-kind IOL can be customized in the patient’s eye after surgery to grant them truly custom vision. The company’s mission is to revolutionize the premium cataract surgery experience by allowing surgeons to partner with their patients to achieve the best possible outcomes. With their new LAL+ officially launching at the American Society of Cataract and Refractive Surgery (ASCRS) annual meeting—the largest U.S. meeting dedicated to anterior segment surgery—RxSight wanted to celebrate their latest innovation.
Every year, ASCRS hosts their Party for a Purpose fundraiser, which takes on a new theme. For 2024, it was the 70s. RxSight wanted to lean into that year’s theme and provide some quality edutainment. Since the LAL allows them to “play matchmaker” for peoples’ vision, they approached MJM with a far out idea: The Love-it & Lock-it Game. A Dating Game-inspired show with a groovy ophthalmic twist. The goal? Show doctors how the LAL can be the perfect match for their patients.
Developing the Love It & Lock It Game presented an unique set of challenges. The game featured a single contestant posing as a potential LAL patient who asks questions to three unseen potential surgeons—a mix of MDs and ODs—lookin’ to see who they jive with the most. The surgeons, concealed behind a screen, improvised answers to the questions, and, based solely on these responses, the “patient” selected one suitor for their surgery.
The vibe of the event drew heavy inspiration from the slammin’ 70s classic The Dating Game but through a modern lens. MJM developed stellar assets and colorful graphics to visualize the theme while complementing the established LAL visual identity. Custom motion graphics were brought to life on some funky LED screens to help enhance the experience. To keep RxSight top of mind, we integrated the LAL and The Dating Game’s color palettes.
Here’s the skinny: RxSight wanted guests to boogie down with them during the ASCRS annual meeting. We had the funky look, and now the tone had to match the vibe. We used some nifty lingo to attract the cool cats to the event so we could give them the lowdown on custom vision. The emcee asked the contestants some bomb questions, and they replied with answers that were off the hook. With all of that locked in, everyone could get their groove on.
Peer-to-Peer Academy unites experts in ophthalmology and optometry through unplugged conversations rooted in real-world experience.
After establishing their identity, MJM has continued to support The Gathering Well as they grow and adapt to better serve their community.
MJM helped Vance Thompson Vision unite potential vision correction candidates by speaking to their individuality through a custom vision campaign.
Since 2016, MJM has been helping Make-A-Wish South Dakota & Montana share the impact of their work with a newsletter magazine.
