Ophthalmology Clinic Opens Elevated Medical Spa
Kalon Medical Spa bridges the gap between medical precision and aesthetic rejuvenation, creating a serene space where clients can embrace their inner and outer beauty.
RxSight is the medical technology company that has commercialized the Light Adjustable Lens™ (LAL®/LAL+®)—the only IOL that can be customized in the patient’s eye after cataract surgery. Their mission is to revolutionize the premium cataract surgery experience by allowing surgeons to partner with their patients to achieve the best possible outcomes.
When new, advanced technology enters the market, so do valid questions from potential patients. RxSight and MJM partnered to develop assets that inform and empower patients at different steps of their Light Adjustable Lens journey.
This guide was developed to walk patients through their Light Adjustable Lens journey after surgery. It breaks down the recovery process in three phases: postoperative healing, vision customization, and final lock-in.
The post-op guide walks patients through what to expect during pre-adjustment appointments, followed by tips on how to use recovery aids such as the RxSight UV-Protective Glasses and prescription eye drops. Next, it gives an overview of their light treatment appointments and an estimated schedule. It also shares tips with a customized activity guide to help patients monitor their vision between appointments so they can work with their doctor to reach their vision goals.
This animated video explains to patients the basics of cataracts, cataract surgery, and what separates fixed lenses from adjustable lenses through animated visuals and friendly narration. Fixed lens power is determined before surgery and cannot be changed once implanted. An adjustable lens is the opposite. After surgery, it can be adjusted up to three times in the eye with special UV light treatments to grant patients truly custom vision.
Selecting a premium lens option and discussions about advanced technology can be overwhelming for patients. This animated video eases their burden by illustrating (literally) how the LAL works. A warm narration aided by striking animation guides patients through UV light treatments, molecule polymerization, and locking in their desired lens power. This video appeals to anyone who is curious about—or slightly intimidated—by advanced lens technology.
Every patient has a unique way they see the world, so every patient deserves a lens that’s customized just for them. The N=1 print ad gets to the heart of this sentiment and communicates it to healthcare providers clearly and concisely. It draws the distinction between how RxSight sees their patients opposed to their competitors, who try to fit a pre-manufactured lens to multiple people. The ad is colorful and bright, evoking feelings of warmth and optimism that communicates how RxSight has designed a lens that truly puts the patient first and grants them vision that’s as unique as they are.
Kalon Medical Spa bridges the gap between medical precision and aesthetic rejuvenation, creating a serene space where clients can embrace their inner and outer beauty.
We helped Glaukos plan and brand a series of interactive webinars focused on helping eyecare practices optimize interventional glaucoma treatments.
We helped RxSight celebrate the launch of the Light Adjustable Lens+ with a groovy 70s-inspired networking event: The Love It & Lock It Game.
MJM partnered with Sight Sciences to develop a suite of reimbursement support materials, including guides, forms, document and communication templates.
