RxSight

Everything You Love About Adjustability, Plus More

The RxSight® Plus Is Here campaign aimed to announce and celebrate the launch of the Light Adjustable Lens+™ (LAL+®). The key message of their booth at ASCRS established the arrival of the LAL+ to the Light Adjustable Lens™ (LAL®) family and proved that “adjustability is here to stay.” With the new LAL+, doctors are getting more of the adjustability they already love, with an additional lens that provides more opportunities and ways to adjust.

  • Strategy
  • Creative direction
  • Copywriting
  • Creative campaign
  • Booth design

MJM created new key artwork of the lens that represents the growing Light Adjustable Lens platform. The dots in the illustration reference the macromers in the LAL. The dot color is a gradient that transitions from the original LAL brand color (pink) to the new LAL+ brand color (teal). The Light Adjustable Lens logo mark mimics a sun rising over the horizon of the lens—the dawn of even more adjustability!

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40 Years of Granting Wishes

Since 2016, MJM has been helping Make-A-Wish South Dakota & Montana share the impact of their work with a newsletter magazine.