An IOL-themed Game Show That’s Truly “Out of Sight”
We helped RxSight celebrate the launch of the Light Adjustable Lens+ with a groovy 70s-inspired networking event: The Love It & Lock It Game.
MJM helped Vance Thompson Vision unite potential vision correction candidates by speaking to their individuality through a custom vision campaign.
Vance Thompson Vision is known for setting global standards in exceptional patient care within ophthalmology. While previous campaigns showcased this commitment, they wanted to shift the focus to hearing from those who matter most and benefit from this care—the patients themselves. This inspired their next custom vision campaign, bringing patients’ stories to the forefront.
This campaign puts a successful vision correction patient in the spotlight in the hopes of connecting with the audience on a deeper level. Rather than highlighting a single correction treatment, the campaign showcases VTV’s broad range—from LASIK to advanced cataract surgery. By emphasizing that every person is unique (from their hobbies to their vision), this campaign hopes to unite them with one common idea: that Vance Thompson Vision can provide them vision as versatile as they are.
VTV has seven locations spanning the mid- and mountain west. To make each ad appeal to specific regions like Sioux Falls, SD and Bozeman, MT, they feature notable personalities from their respective regions. We conducted photoshoots with each local model as they lived out their respective lives: Brittany’s photoshoot featured her swimming, cycling and walking her dog. Tayla’s photoshoot showcased her rodeo skills.
With Brittany and Tayla’s vision as vibrant as they are, the messaging needs to reflect this confidence. Using “clearly” to describe good eyesight has become a tired cliché. The campaign needs to speak about vision correction in a way that not only reflects the benefits, but also the personality of the featured individual. Words like “vibrant,” “dynamic,” and “lively” became excellent substitutes to describe, not only how they see the world, but how anyone can.
The ad campaign included billboards, digital display ads, social media ads, and radio spots. Each ad contains a call-to-action that encourages you to take a custom vision quiz. Our team developed the questions and programmed the quiz to ask potential patients questions about their vision. Based on their answers, their quiz results suggest what type of procedure they would be a good candidate for. They are then encouraged to visit Vance Thompson Vision’s website to learn more about the procedure and schedule a consultation.
We helped RxSight celebrate the launch of the Light Adjustable Lens+ with a groovy 70s-inspired networking event: The Love It & Lock It Game.
Since 2016, MJM has been helping Make-A-Wish South Dakota & Montana share the impact of their work with a newsletter magazine.
Kalon Medical Spa bridges the gap between medical precision and aesthetic rejuvenation, creating a serene space where clients can embrace their inner and outer beauty.
Peer-to-Peer Academy unites experts in ophthalmology and optometry through unplugged conversations rooted in real-world experience.
